Unfinished. Stale. Waste.
Many business owners never finish their website. Others put one together and throw it online only to let it go stale - never adding anything new, anything fresh, anything that drives business. In the end, the website is a waste - a missed opportunity, a cost not worth paying.
If you’re unwilling to commit the resources needed to make your website a profit driver, quit now. Create a one-page website on Google and be done with it. Save the cost, forget the profit potential, double down on your face-to-face business, let the rest of the internet tell your story.
Then again, maybe it’s time to commit, to begin again or to get started in earnest for the very first time. Your customers are out there. You know them all too well. It’s time to give them more - more of you, more of the unique value you bring to their lives.